As there are thousands of unique businesses active today, each providing specific services or products to consumers, creating mobile applications directly related to their practices seems feasible.
The task is of course easier said than done. Platform-as-a-Service offers organizations the environment in which to create smartphone and tablet tools. However, monitoring such a system will likely require the expertise of database administration services that specialize in cloud deployments.
Why mobile matters
Although having a mobile application won't wholly determine whether a company is successful or not, it wouldn't hurt it to have one. Harvard Business Review referenced a 2012 survey of 1,051 U.S. smartphone users aged 13 to 54 conducted by AOL and advertising agency BBDO. The study discovered that:
- Nearly half (48 percent) of all consumers spent an average 864 minutes using their smartphones to seek entertainment.
- Just under 20 percent spent time socializing with other people using the devices.
- Approximately 12 percent leveraged their machines to find a product or service
Because smartphone purchase rates have been increasingly steadily each year, the manner in which the units are used is becoming more diverse. It can only be expected that people will continue to shop more on their phones, or at least search for items.
Constructing ubiquitous brands
Developing and launching unique mobile applications can help organizations boost their prevalence in the market. According to Natasha Clark, a contributor to BusinessTechnology, around 30,000 such tools are implemented every month, meaning that more competitors are trying to gain stronger favor among consumers.
Where does the market lie?
What kinds of applications a business develops depends on its primary practices and which consumers it's targeting. Companies in the service industry have acquired positive return on investment from the endeavor. Clark referenced a tool created by Eccleston Square Hotel in London, which provides guests with:
- Room service
- A map and direction feature
- A popular attractions section
- Dining recommendations
- General hotel information
"Nowadays, people use mobiles more than the website on a desktop," said Eccleston Square Hotel Company Director Olivia Byrne told Clark. "Our app has lots more functions, and the fact that it stays on the phone after checkout is a constant reminder of our hotel."
Providing a solid platform
Depending on how complex and flexible enterprises want their mobile applications to be, it could be in their best interests to seek consultation from DBA services. The environments needed to create modern smartphone tools can be quite complicated, so having a dedicated team monitor them is essential.